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Wood Flooring International
Wood Flooring International is the brand under which we service North America through exclusive MarketPartner Distributors, who in turn offer our Collections to their dealers. See Product Overview.

Other Companies/Programs - the following work in conjunction with Wood Flooring International's channel partners to provide innovative programs & Affiliate Marketing.

Wood Floor Resource Group 
Wood Floor Resource Group (WFRG) calls on the A & D community to assist in the selection of the correct wood flooring for commercial projects. Wood Flooring International has contracted with WFRG to provide this free overlay in full support of our Distribution Partners.

Eco Flooring
Eco Flooring is the subset of products drawn from Wood Flooring International’s Collections that has various “green” attributes. Dealers can then select those items they wish to offer out to their environmentally-conscious customers.

Wood Floor Exchange
Wood Floor Exchange is the underlying sourcing arm utilized by all WFI entities to develop, source, import and quality control all the wood flooring we use globally. We also utilize WFEX to connect our extensive, quality-controlled, global sources to North American Distribution and their designated Ambassador & Commercial dealers volume program needs by acting as their buying agent for overseas-sourced, container-volume commodity, OEM and private label purchases.


COOL Flooring offers cabin grades and first-quality discontinued lines of wood flooring through an innovative e-commerce solution - just one of our Affiliate Marketing programs. Allows for both wholesale purchases as well as hosted retail sales, with commissions back to the entire distribution/dealer channel.

Other Markets - serviced by WFI include:

WFI OEM
Develops and supplies on a subcontract basis unique wood flooring to the specific request of wood flooring Manufacturers, Importers and Distributors who then incorporate these proprietary products into their own offerings.

WFI Global 
Services wood flooring customers outside of North America through our global sales arm which speaks your language.

S4S Trading
 
Connecting wood flooring Manufacturers with sources for their hard-to-find lumber, lamella, core and back component needs.

Tesoro Woods
Offers a wide range of solid unfinished exotics in addition to a unique selection of the world’s most treasured and exotic woods in engineered pre-finished formats. Tesoro services North American Distribution on a job-lot basis from our stateside inventories.